Sports Betting Software Cost Guide 2026: Complete Pricing Breakdown
How much does it really cost to launch an online sportsbook in 2026? Complete breakdown of white label, turnkey, and custom-built sports betting software costs.
Understanding the true cost of sports betting software is essential for business planning. This comprehensive 2026 pricing guide breaks down every cost component ā from initial setup to ongoing operations ā so you can budget accurately and choose the right approach for your business.
Table of Contents
1White Label Sports Betting Software Costs
White label sports betting software is the most cost-effective way to launch a professional sportsbook. One-time setup fee: $10,000-$50,000 (includes platform configuration, branding, payment integration, and testing). Monthly platform fee: $3,000-$15,000 (hosting, infrastructure, support, updates). Revenue share: 5-15% of Net Gaming Revenue. Data feeds: $1,000-$5,000/month for premium odds from providers like Sportradar. Total first-year investment: approximately $60,000-$200,000 depending on your chosen features and scale. This compares to $500,000-$2,000,000+ for custom development.
2Turnkey Sportsbook Costs
Turnkey solutions bundle sportsbook, casino, payments, CRM, and marketing into one package. One-time setup fee: $30,000-$150,000. Monthly platform fee: $5,000-$25,000. Revenue share: 10-20% of Net Gaming Revenue. Turnkey costs more upfront but eliminates the need to source and manage multiple vendors. Total first-year investment: approximately $120,000-$400,000. The higher cost includes casino games, CRM tools, and marketing suite that would cost extra with a standalone white label approach.
3Custom-Built Sportsbook Costs
Building a sportsbook from scratch offers maximum control but comes with massive investment. Development: $500,000-$2,000,000+ (12-18 months with a team of 15-30 engineers). Infrastructure: $10,000-$50,000/month (servers, CDN, monitoring, security). Data feeds: $5,000-$20,000/month (direct contracts with data providers). Ongoing development team: $20,000-$100,000/month (maintenance, new features, bug fixes). Total first-year investment: $800,000-$3,000,000+. Custom development only makes sense for operators with massive budgets who need unique features unavailable in white label or turnkey solutions.
4Hidden Costs Most Operators Miss
Beyond platform costs, budget for these essential expenses: Gambling license ($10,000-$50,000 for Curacao, $25,000-$100,000+ for Malta MGA). Marketing and player acquisition ($20,000-$100,000+ for first 6 months). Payment processing fees (2-5% per transaction). Customer support team (3-5 agents for 24/7 coverage in Turkish). Legal and compliance ($5,000-$20,000 annually). Content creation and SEO ($2,000-$10,000/month). These operational costs apply regardless of which platform model you choose.
5How to Maximize Your ROI
Start with white label sports betting software to minimize upfront investment and get to market fast. Focus marketing spend on the Turkish market where competition is lower and sports passion is high. Use free bets and deposit bonuses strategically to acquire high-value players. Optimize margins on popular Turkish sports (football, basketball) to attract bettors, and maintain wider margins on niche markets for profitability. Most white label sportsbook operators achieve positive ROI within 6-12 months. At Zore Technology, our flexible pricing models and Turkish market expertise help operators reach profitability faster.
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