White Label vs Turnkey Sportsbook: Which Model is Right for You?
Detailed comparison of white label and turnkey sportsbook solutions ā costs, launch time, customization, ownership, and which approach fits your business goals.
When launching an online sportsbook, operators face a fundamental choice: white label sports betting software or a turnkey sportsbook solution. Both models let you enter the market quickly without building technology from scratch, but they differ significantly in scope, cost, and flexibility. This guide helps you choose the right model.
Table of Contents
1White Label Sportsbook: Own Brand, Shared Technology
White label sports betting software provides the complete sportsbook platform ā odds, live betting, risk management, player accounts ā under your own brand. You control the branding, marketing, and player relationships. The technology provider manages the backend, infrastructure, and platform updates. Setup costs range from $10,000-$50,000 with monthly fees of $3,000-$15,000 plus revenue share. Launch time is typically 2-4 weeks. White label is ideal for operators who want maximum control over their brand with minimal technical complexity.
2Turnkey Sportsbook: All-Inclusive Package
A turnkey sportsbook goes beyond white label by bundling everything into one managed package: the sportsbook platform plus casino games, payment processing, CRM, marketing tools, affiliate system, and operational support. Setup costs are higher ($30,000-$150,000) with monthly fees of $5,000-$25,000 plus revenue share. Launch time is 3-6 weeks. Turnkey is ideal for operators who want a completely managed solution with all components pre-integrated from a single vendor.
3Key Differences: Cost, Speed, and Flexibility
Cost: White label wins on initial investment ā roughly 50-70% lower setup costs. Turnkey costs more upfront but can be more cost-effective long-term if you would otherwise need to source casino, payments, CRM, and marketing tools separately. Speed: White label launches in 2-4 weeks; turnkey typically takes 3-6 weeks due to additional integrations. Flexibility: White label gives you freedom to choose your own casino provider, payment partners, and marketing tools. Turnkey locks you into a single ecosystem ā simpler, but less flexible.
4Decision Framework: 5 Questions to Ask
1. Do you already have a casino platform? If yes, white label sportsbook is the natural add-on. 2. Do you have existing payment processing? If yes, white label lets you keep your current provider. 3. Is budget your primary constraint? White label has lower upfront costs. 4. Do you want one vendor for everything? Turnkey simplifies vendor management. 5. Do you plan to customize heavily? White label offers more flexibility to mix and match components. For most operators entering the Turkish market with a focused sports betting proposition, white label sports betting software is the recommended starting point.
5Can You Switch Models Later?
Yes. Many operators start with white label sports betting software to enter the market quickly and affordably, then upgrade to turnkey as their business grows and needs become more complex. At Zore Technology, we support both models and make transitions seamless. Start with our white label sportsbook, and when you are ready for a full casino, CRM, and marketing suite, upgrade to our turnkey solution without any platform migration or downtime.
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