Essential White Label Sportsbook Features for 2025
Must-have features for a competitive white label sportsbook — live betting, cash-out, bet builder, mobile experience, and advanced analytics.
The sports betting market is fiercely competitive. To stand out, your white label sportsbook needs these essential features that modern bettors expect.
Table of Contents
1Live Betting & In-Play Markets
Live betting accounts for over 70% of sportsbook revenue. Your platform must offer real-time odds updates, hundreds of in-play markets per event, live match visualization, and instant bet placement. Sub-second latency is not negotiable.
2Cash-Out & Partial Cash-Out
Cash-out lets players settle bets before the event ends. Partial cash-out lets them secure some profit while keeping part of the bet active. This feature significantly increases engagement and player satisfaction — and generates additional margin for operators.
3Bet Builder / Same Game Multi
Bet builder allows players to combine multiple selections from the same event into one bet (e.g., Team A to win + Over 2.5 goals + Player X to score). This popular feature drives higher-margin bets and enhances the betting experience.
4Mobile Excellence
Your mobile sportsbook must be fast, intuitive, and feature-complete. One-tap bet placement, persistent bet slip, quick deposit from bet slip, push notifications for bet updates, and smooth live betting are minimum requirements.
5Analytics & Personalization
Use player data to personalize the experience — show favorite sports first, suggest bets based on history, and create tailored promotions. Advanced analytics help operators understand player behavior, optimize margins, and identify high-value segments.
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