White Label vs Custom Casino Platform: Which is Right for You?
A comprehensive comparison of white label and custom-built casino platforms — costs, timeline, features, and the best choice for different operator types.
Choosing between a white label and custom-built casino platform is one of the most important decisions an iGaming operator will make. This guide breaks down the pros, cons, and ideal use cases for each approach.
Table of Contents
1Understanding White Label Casinos
A white label casino is a pre-built platform that you can launch under your own brand. The technology provider handles the infrastructure, game integrations, and ongoing maintenance while you focus on branding, marketing, and player acquisition. White label solutions typically launch in 2-4 weeks at a fraction of custom development costs.
2Understanding Custom-Built Platforms
A custom-built casino is developed from scratch specifically for your requirements. This gives you complete control over every feature, design element, and technical decision. However, custom development typically takes 12-18 months and costs significantly more than white label alternatives.
3Cost Comparison
White label solutions save 80-90% compared to custom development. A white label casino can launch for a fraction of what custom development costs, while custom platforms require large development teams, infrastructure investment, and ongoing maintenance budgets.
4Time to Market
White label: 2-4 weeks. Custom: 12-18 months. In the fast-moving iGaming industry, speed to market can be the difference between capturing market share and missing the opportunity entirely.
5Our Recommendation
For most operators, especially those entering the Turkish market, a white label solution offers the best balance of speed, cost, and customization. Start with white label, prove your business model, then invest in custom features as you grow.
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